Selling peace of mind: CEOs chat flat-fees and added value
In this podcast New Model Adviser editor Will Robins gets stuck into the fee debate, interviewing two financial planning CEOs: Alan Smith of Capital Asset Management and Barry Horner of Paradigm Norton. Smith is a renowned advocate of flat-fees and not afraid to ruffle feathers with his criticism of percentage charging. Horner meanwhile is keeping his options open, offering clients the choice of how they want to pay.
More important than how firms charge, says Horner, is that advice businesses succeed in articulating the value added to client’s lives. Listen on to hear their forthright views, and the unexpected result when a client told Horner he had been undercharged.
In this podcast New Model Adviser editor Will Robins gets stuck into the fee debate, interviewing two financial planning CEOs: Alan Smith of Capital Asset Management and Barry Horner of Paradigm Norton. Smith is a renowned advocate of flat-fees and not afraid to ruffle feathers with his criticism of percentage charging. Horner meanwhile is keeping his options open, offering clients the choice of how they want to pay.
More important than how firms charge, says Horner, is that advice businesses succeed in articulating the value added to client’s lives. Listen on to hear their forthright views, and the unexpected result when a client told Horner he had been undercharged.
